We sip wine, you drink milk or juice but you quaff beer. And Robert, quaff is different that a sip. So to taste beer properly you can’t put in your mouth roll it around and spit it out like you do with wine. How the things taste on your tongue, how do they feel on your tongue or in your mouth, that’s mouth feel and then finish, how did things finish? The human tongue usually tastes sweetness at the tip, salty and sour on the side, proteins in the middle and you taste bitterness on the back of your tongue, which is why you always have to swallow beer. And then TMF is Taste, Mouth, Feel and Finish. In fact, scientifically over 85% of what you taste is related to smell. The first two A’s are Appearance and Aroma, because we don’t taste with our mouths first. Reiss: What is something people may not know about jerky/beer? John Leinenkugel: “Our father was infamous for telling us, “Never cut the quality of your product.” He taught us to stay true to our roots, the brand and always support the folks that have supported us for so many years.” The fundamental values of creating high quality products at a great value drive everything we do at Jack Link’s. And because we stay close to our roots, we stay close to our customers and what they want - quality and value. While we’ve grown to become the meat snacks leader in the snacking category, we’re still just a family-owned business among sea of corporate giants. For us, that’s the Northwoods of Wisconsin and Jack Link’s is proud to maintain our corporate headquarters in Minong, Wisconsin. My dad taught me the importance of remembering where you started and where your roots are. Troy Link: Never forget where you came from and never forget the customer. Robert Reiss: What is one important piece of business advice you learned from your dad? Leinenkugel’s is best known for founding a new concept for beer, during its 140th Anniversary year - the Shandy - which is defined as beer mixed with something extra it starts by adding natural lemonade and then special flavors such as ginger, grapefruit and watermelon. John Leinenkugel is fifth generation of the family run Leinenkugel Brewing company, which is based in Chippewa Falls, Wisconsin and distributed nationally.

Who owns the missing link yacht